My recent experience among my friends in a social gathering of about 25 people where majority had the latest iphone and some fragmented android. I purposely tried to make an impression by calling 1 of my kids using the 1 touch botton tellme... stunn everyone than my wp mango was able to do that and everyone started playing with my phone trying to use bing multi capabilty local for shops, restaurant around us and other stuff like events without. It impresses them that you don't have to cue voice to find it, just a push of the windows icon button and there u r. They were astonished that MSFT has a Phone. They can't wait to dump their fragmented android phones & iphones in exchange with windows phone for a change. I'm thinking about opening a franchise shop selling on windows phones.