MSFT could be the next APPL......sounds crazy but..........
For MSFT to take on APPL, it would need to change it's culture from a focus on technology to a focus on the customer. Customers are demanding shorter product cycles, greater mobility, easy of use, cloud storage, and innovation.
MSFt have taken on Apple and many other top companies in the world, led by Mr. B Gates. Gates is still there in the driver seat. They do not have to change much, just have to be persistent and take time !!! Both Win 8 hybrids and Windows smartphones are gaining nice tractions, and we just need some patience!
Look at the five year chart. Shareholders have been patient and the patience has not been rewarded. This company has been transformed from a growth company to little growth, dividend paying, dinosaur, hoping to evolve before extinction. Look, their products are good but they are always late to the party ( nobody is camping out, nobody is excited to get their new products).