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Microsoft Corporation Message Board

  • dell_stk dell_stk Jan 7, 2013 6:51 PM Flag

    Samsung: new line of PC laptop products running the Windows 8 operating system from Microsoft.

    Samsung Electronics has managed to grow itself into one of the world’s top smartphone brands mostly on consumer appeal, but the Korean electronics maker is stepping up its efforts to win over more business customers.

    At its press event Monday at the Consumer Electronics Show in Las Vegas, Samsung KR:005930 -0.33% showcased a new line of PC laptop products running the Windows 8 operating system from Microsoft MSFT +0.11% , as part of an effort to start “bringing the ‘wow’ back to PCs,” as Samsung executive Michael Abary put it onstage at the event, which was Webcast. He introduced the new Series 7 lineup of so-called ‘ultrabooks’ — which are thin laptops.

    This included the Series 7 Chronos, an aluminum-body, touch-enabled computer barely 0.8 inches thick with a 15.6-inch screen, and the even-thinner Series 7 Ultra with a 13.3-inch screen.

    Samsung also seems to be planning a bigger push into the enterprise. The company predicted Monday that the bring-your-own-device, or BYOD, trend will grow this year. This is when business users buy their own mobile devices themselves for use on corporate networks. Samsung touted a new software pack offering called Samsung Safe designed to increase the appeal of its devices in the enterprise.

    And — like its peers at CES — the company spent much of its time on TVs, including its first in the so-called ultra-HD line that offers resolution up to four times the amount of today’s LED screens. The company also offered up an “evolution kit” that consumers can use to make a 2012 set compatible with the company’s latest Web-TV offerings.

    Sentiment: Strong Buy

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