I know about the subsidizing of the Lumia's for Nokia (NOK). What about subsidizing the Surface tablets for the people. If they were $250.00 lower they would move faster. It's the economy. I know the Surface Pro is not even out. Still needs a little subsidizing. Isn't the end result the same as subsidizing provided for Nokia. The cash is on hand. The sales that you want will be blowout. It solves all the problems. The subsidizing would be gained in the stock surge or the false clicks on the bing or yahoo/bing ads LOL. If Microsoft is listening you get it. You want to spark it, subsidize it $200.00 - $400.00 and it's on baby!