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Microsoft Corporation Message Board

  • phands.theheretic5 phands.theheretic5 Jan 23, 2013 8:54 PM Flag

    El Reg: Windows RT DOA

    Analysis Industry doomsayers were circling Windows 8 like buzzards before it even launched, but they picked the wrong carcass. Microsoft's real 2012 roadkill was Win8's ARM-powered cousin, Windows RT.

    The chattering class's comparisons of Windows 8 and Windows Vista are premature โ€“ it will take several more quarters before we can gauge how Redmond's latest OS will play out in the marketplace. But with the holiday season behind us, it's now plain that Window RT is a flop.

    Let's be clear: we're not slagging Surface, Microsoft's design-minded line of convertible tablets. By most accounts, Surface is a compelling piece of kit from a hardware perspective. The prospect of Microsoft launching an Intel-based Surface with Windows 8 Pro later this month should have Redmond's OEM partners tugging nervously at their collars.

    The problem is that Microsoft chose to launch Surface based on an ARM processor running Windows RT, a misguided stab at a tablet-centric user experience that hoped to capture something of what made Apple's iPad so successful. Instead, Redmond delivered an oddly hobbled OS that's neither fish nor fowl, one that falls somewhere between Windows 8 and Windows Phone 8 โ€“ but with the advantages of neither.

    For all Microsoft's hype around Surface RT, customers aren't buying it โ€“ literally.

    According to the latest estimates from UBS analyst Brent Thill, Microsoft has sold only around 1 million Surface fondleslabs since the line launched in October 2012. And Thill was an optimist; he expected Redmond to shift twice that many.

    Sentiment: Strong Sell

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