A new survey by the Ponomon institute has found that consumers are increasingly distrusting Apple and Google and are in fact turning to Microsoft. According to their survey, neither Apple nor Google are currently ranking among the top 20 most trusted companies in America, while Microsoft has made a new appearance on the ranking; for the first time hitting the number 17 spot. Apple was ranked 14th last year, and has now dropped off the list; showing an increasing distrust in the company whose autocratic modus operandi is increasingly disturbing consumers and who has been involved in a number of serious tracking issues. Products such as Apple maps have also not inspired confidence.
Similarly, Google who ranked 10th in 2008, 13th in 2010 and 19th in 2011 has also fallen off the list. That company of course whole business model is based on invading consumers privacy, thus making the result unsurprising.