M$ can't even shift Windoze 8 slabs in the middle of a tablet frenzy
On The Register.
M$'s losut surface #$%$ struggled to get to 3.4% of a booming market.......
Microsoft can't tap into the fast-growing tablet market, according to new figures that reveal lacklustre sales of Surface RT and other Windows 8 slabs.
Canalys figures for Q4 show a 12 per cent growth in the worldwide PC market, fuelled by a 75 per cent rise in tab shipments to 46.2 million units. Notebooks sales were flat (58 million), desktops declined 5 per cent (28 million) and netbooks took their last gasps of breath.
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Yet Microsoft wasn't able to seize a big slice of the action - only 1.6 million Windows-based tabs were bought by customers - including 722,000 Surface RT devices. This represents a tab market share of 3.4 per cent.
"Windows 8 launched late in the year and was a massive departure from the existing operating systems, so consumers played a wait-and-see game," said Tim Coulling, senior analyst at Canalys.
He said Windows RT was too expensive for OEMs, and Microsoft's decision to sell Surface RT direct, and latterly through selected retailers - John Lewis and Harrods in the UK - had limited sales and caused confusion for consumers.
"We expect Microsoft to rethink its pricing strategy for RT in the coming weeks. Dropping the price by 60 per cent should get OEMs back onside," said Coulling.
But the fact RT was not compatible with legacy applications left punters reliant on Microsoft's app store which was another reason it failed to get off the ground, Canalys said.
Microsoft is heading for a big fall with the Surface Pro if it follows the same sales strategy, the analyst warned