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Microsoft Corporation Message Board

  • lordbalzy_the_holy lordbalzy_the_holy Feb 16, 2013 11:34 AM Flag

    Natural Capital & The Neo-Corporate Eco-Movement. The Rightwing Nutjobs Don't Get It!

    Corporate Eco Impact Grows Even as Sustainability Efforts Widen
    By Che Odom Feb 14, 2013 1:30 PM CT
    Companies increasingly view climate change and access to water and natural resources as key risk factors, particularly in an age where floods and droughts in one part of the world can upend supply chains globally, and where water scarcity is becoming a constraint to operations on nearly every continent, the report said.

    The cost of protecting natural capital creates strategic opportunities for businesses that can optimize resource use through supply chains and deliver innovative products and services, Richard Mattison, chief executive of Trucost, said in the report.

    Applying a financial value to natural capital impacts provides business context and will spur progress through increased engagement, he said.

    Forward-thinking corporations can take the lead in preserving resources and finding ways to compete in a volatile economy, he said.

    Some of the top 10 megatrends among corporations discussed in the report include:

    •the growing interest in measuring natural capital in the form of environmental profit-and-loss statements;

    •the rise of machine-to-machine communications, and the opportunities it brings to creating radical efficiency in buildings;

    •the increased interest by investors in sustainability as a materiality issue; and

    •the rise of sustainability-related apps for both consumer and business use.


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