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Microsoft Corporation Message Board

  • phands.theheretic6 phands.theheretic6 Mar 20, 2013 4:32 PM Flag

    M$'s cash-for-apps pitch to devs smells like desperation, says analyst....$100 per published app makes company look like a cheapskate, adds another

    On Compterworld right now.

    M$: desperate cheapskates......

    Computerworld - Microsoft yesterday kicked off a promotion that rewards Windows 8 and Windows Phone developers $100 for each app that they publish in the company's app stores.

    Dubbed "Keep the Cash," the promotion is Microsoft's first overt cash-for-apps program, a tactic rivals Google and Apple have never used to attract submissions.

    To one analyst, the $100-per-app pitch was an ill omen.

    "It looks a little desperate," said Patrick Moorhead, principal analyst with Moor Insights & Strategy. "It sends the message that Microsoft is having a hard time building out its app categories. And it doesn't bode well for the Windows Store."

    Microsoft distributes Windows 8 and Windows RT "Modern" apps -- the full-screen, tile-based software formerly tagged as "Metro" -- through the Windows Store; smartphone apps, which do not run on Windows 8 or Windows RT, are channeled through the Windows Phone Store, a separate mart.

    Keep the Cash will award a $100 virtual Visa card -- good only for online purchases -- to a developer for each app he or she publishes, with a maximum payout of $2,000 total for 10 Windows Store apps and 10 Windows Phone Store apps. Those apps must be submitted and published to the appropriate Store by June 30. Microsoft said it's capping the number of rewarded apps at 10,000, meaning it's putting $1 million on the line.

    Sentiment: Strong Sell

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