There seems to be confusion concerning Microsoft's future in the markets it participates in. Microsoft�s consistently high P/E value is based on the accurate perception that it owns most of the markets it participates in. (OS, Office Suite, NOS) This is the glory of Microsoft�s success. They have the best marketing machine I have ever seen in the High tech industry. Below is a brief explanation of how Microsoft has become such a dominating player in the Computer industry. Microsoft has won the war from multiple strategies but will have trouble in the future. Microsoft won the hearts of the developers in the market. They made it much less expensive to develop applications for the Windows platform. In those days it was much easy to write applications for Windows than other platforms. All of the hooks are in place making it very easy to rapidly develop applications. (How many Visual Basic and Windows C/C++ programmers are out there). They locked in the computer manufacturers with their OS. In the early 90�s there were a few directions a manufacturer could go. Microsoft practically gave away the OS to get ownership of the desktop operating system. I actually believe without looking at any data that the OS was a lost leader. Microsoft enticed corporations to buy the entire office suite at the price of many stand alone products. What a great move. I bet Lotus and WordPerfect wished they would have thought of that one. The MS Office application suite that was much cheaper than any other combination of products. Does any one remember when WordPerfect cost almost as much as MS Office? Once corporate dived into MS Office, end users with PC�s at home were almost forced to use the same application suite or else learn a different product for home and work.
I have been working for a computer/network VAR for the last 8 years and have seen a lot of things happen in the industry. I have been reading this message board and have found that most comments have little substance. I thought I would give a more unique and indepth analysis and look for feed back. But as usual its easier to poke fun than respond with substance.