Been watching this for a while. Bought too high, but holding. Lots of big shorts, since this is easy to short in large volume. Shorts are creating lots of bad press on this co, helps push the price down. The CEO windbag is not helping either. Some big hedgefunds are making lot of money shorting this. I expect a bounce before earnings, since they will cover before options expiration. High 11's or low 12's for by Fri next week IMHO. Unless the general market continues to go down big.