Loyal followers of Fox News and talk radio shorted GE back in the spring of 2009. That was a great buying opportunity. It must be a difficult thing to be a loyal ditto-head, like Limbaugh's followers call themselves.
GE is doing well in this 4+-year bull market, so it's not a good stock to short, but the shorts do not pay our dividend. GE pays the dividend, and anybody who has borrowed the stock to short just passes the dividend on to the original stock holder. Shorts do not pay your divy out of their pocket.