im a voice in the wilderness on this point. I believe this stock will double again in a yr...Some on this board have been talking incessantly about trading this stock..its gonna fall.. its gonna pullback..etc..of course it will..But theyve been trading the stock and havent maximized the run from 30-$50...IMHO this is a stock to buy and put away for 3-5 yrs.at least reward yourself with 1 yr lower cap gains(it will be higher a yr from now).it will be a category killer in retail and ultimately be bought for 3-5Billion by wmt or sears or other..