Why is knowing the CFO a reason to short. Did he tell you earnings will miss. Your statement needs more clarification. In my area we have competition for TSCO. It is a privately run company called Runnings. My opinion is that if more operators get into this market that TSCO will not be the darling it is now. I prefer to shop at Runnings and Fleet Farm is another great store. TSCO has stores that are much smaller in size and less selection.