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Williams-Sonoma Inc. Message Board

  • tony050855 tony050855 Oct 1, 2009 2:29 PM Flag

    can someone tell me what the

    fuck is going on with this stock- one of the few up big today in a down big market... i can't imagine what caused this to go to $20.90 this morning and has held volume all day - what the hell could cause this ???

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    • Tony,
      I also suspected the conference would be used as an excuse to "goose" this stock. To me the huge intraday volume spikes the last few days (over half a million shares within 20 minutes yesterday morning!) tell me this is market makers trying to see how much short "fuel" is left. This activity is too sloopy for hedgies who tend to enter large positions more stealthfully. And who the hell thinks this POS is a good deal up here?!? Looking at the price activity, I think MM's are finding this too tired to squeeze. Looks like they have so many shares they will try to let down (sell down) slowly, but depending on broader mkt, it could get away from them. I'm looking for $16 here in the near future. GLTA

    • They indicated that fall catalog sales were above trend at an investor conference. These catalogs went out in July and August.

      Pottery Barn might do better because they have lowered their merchandise price points. The folks who have been not normally hurt not to badly by recessions have been hurt by this recession. They are the base of William Sonoma's stores/catalog sales. During the summer with the economy and stock market being goosed by rebates, tranfer payments and excessive money supply liquidity and low interest rates, people began to have a feeling of relief and misplaced euphoria. Now reality will start to hit.

      The economy won't grow without jobs and folks can't use real estate as an ATM. Look at poor Sept car sales without cash for clunkers. More affluent seniors are not getting any return on their savings and they are also WSM's customers.
      I think any increase in sales will be short lived.

52.21+0.11(+0.21%)2:54 PMEDT