This comapany has a great PE, It has earnings that are very consistent, It pays a great Dividend, Earnings Forecasts are steady, Why does this stock continue to go down.
Perception of diminished consumer spending. Earnings may well drift somewhat lower. Dividend looks secure . Much bad news already in stock .... For longs a decent buy & hold for 1,5 to 2 years.
I am buying Dec 40 Puts, , The premium seems to good to pass up. $ 2.30 That means the stock would have to go down to $37.70 Before I lose.
Today took a major step closer to the $37.70 you referred to. The only good thing about the lowered price is a higher yield.
Make that selling Puts
When the current is strong, it is impossible to swim upstream.