Interesting. UBS calls it a buy now. They called it a buy in 2006. Stock went up and down and now that it's up they decide to issue a buy. What big customer of theirs wants to sell VFC now? Buying and holding it when they last issued a buy didn't work out and I don't think this buy will work out either. They are way too late. I take it as a sell.
I agree that at this price it's too dangerous to be long going into the earnings report. The expectation is for 1.94. Even if they manage to make that number, guidance is likely to be disappointing to those who remain bullish at this price.