Actually a very smart past president of TNF worried about NF being so common that it would lower brand value and perception. If every Joe and Mary has it, its not special so why pay the special high price. Columbia here we go.
Actually left the company with a boat load of cash thanks to being an officer of TNF before VF bought. Started another company and made another boat load of money when VF bought that one too. A dummy he is not. Went from officer NF to President NF to owner (X) to now Coalition President and made bucks on each step he took.