This post is long so I have to break it up into two parts:
I think this stock is going to rise quite a bit and I'll tell you why.
Disclaimer: I am NOT a stock expert.
Disclaimer: I am LONG. Bought in at $1.40
The recent agreement with Facebook is significant for the following reason.
Facebook is on the cutting edge of information gathering (based on location, interest, demographics, education, web-browsing etc), and provides an unprecedented platform for targeted advertising.
Ads are easy to design. Advertising targets are easy to select, and the ad pricing is flexible.
As technology advances, this is going to get even more refined.
In my local university town a very influential ad campaign was launched through facebook that was able to very specifically target anyone affiliated with the university.
Facebook's reach is global. For example, if you want to advertise yoga products, you simply create the ad, and target anyone whose listed interests include yoga (or, you could broaden it to include "fitness," "spirituality," etc), select the countries you want to advertise in (whether it be US, Britian, Australia or Lebanon for that matter), select the advertising price you want (exposure is based on price) and voila!
The ad appears on the FB page of the target audience. Advertisers get instant feedback on the type of outreach they are having and the amount of interest they are generating (and how much they are spending) based on "clicks."