i believe ackman may be using this to lighten his JCP position. No other reason why the pps continues to go up. He dumped Kraft and Citi so no reason to think he is not quietly selling JCP into this false uptick.
I thought MR. Market punishes annual losers like JCP who constantly disapppoint quarter over quarter, while rewarding successful retailers like Target that take business away from JCP, outperform at earnings, and can truly "show Wall St. the money"
no doubt in the long run that's true....my point is short term movements in the share price is controlled by the big boys. that's the only point here. Every day people think it is going to tank yet it doesn't...if things don't improve then sure it will but not without a fight.