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J. C. Penney Company, Inc. Message Board

  • dr_robinhoood dr_robinhoood Oct 11, 2012 2:26 PM Flag

    Ron Johnson e-mail with JCP $10 "Coupon"

    Finally, JCP understands that you have to have "sales" or "coupons" or "deals" (see e-mail from Ron below). It doesn't matter what you call it, but you have to have incentives for people to shop. I plan on using my $10 "coupon" to buy something from JCP for $15 or less and spend only $5. NOW that is a "deal."

    Ron Johnson, CEO
    Dear valued customer,
    With all the changes taking place in our stores, the question I hear
    most often is: "What's your vision for jcpenney?"

    Our goal is really pretty simple--we want to help you look and live
    better every day, while bringing back the fun of shopping.

    We believe you should be able to shop on your own schedule, and find
    great prices every day on quality brands for your home and family. We
    also believe you deserve terrific service, and that your spirits
    should be lifted every time you visit.

    To do that, we're making some big changes. We're turning jcpenney into
    a collection of shops staffed by specialists who really know their

    We've already built shops featuring Levi's®, Sephora®, Liz Claiborne®,
    Arizona and Izod®. In the coming months, we'll be adding more,
    including Joe Fresh®, Jonathan Adler and Michael Graves.

    One of our core values is that you shouldn't have to wait for a sale
    or a coupon to get great value. So you'll find low prices every day on
    the brands you really love.

    Just last month we unveiled a new line of clothes that we're so proud
    of, we put our own name on it. The jcp(tm) brand--for men and women--offers
    key essentials in vibrant colors, designed to mix perfectly with all
    the other brands you wear.

    I'd like to invite you in to your favorite jcpenney store to see the
    changes firsthand. As an incentive, I'm enclosing a $10 gift. Think of
    it as a thank-you from jcp for your loyalty through the years.

    Last, I want to thank everyone once again for continuing to make our
    jcp cares "round up to the nearest dollar" program so successful.
    Combining your contributions with ours, we donated over $1.4 million
    to our September partner, Teach For America. This month, funds raised
    in this program will be donated to The Breast Cancer Research

    As always, I look forward to hearing your comments about the new jcp.
    Thank you for shopping with us.

    Yours truly,

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