JCP hasn't made money to justify $20 in years. #$%$ is going on
What a fraud. They havn't opened new stores in years. No growth. Who would be investing in JCP right now? No growth. No dividend. They need same store sales to go up 20% just to get back to near breakevn. I'm down 45k today in my short. #$%$.
Is there any pos. news from few days ago when in 18's and now? No. They decide to run sales again? This is just mini short squeeze. Real fall begins in Jan. when numbers come out. Be patient. I live in Plano. Friends hate JC. This all smoke and mirrors and inevitability of a dinosaur collapsing is close. Like we all say, "They are trying too hard and give should up already". They messed up a long time ago pushing their brands. Name change and re-merchandising is only way to save them.