this is great news for employees and the turnaround. It is working. My new 6 month
price target is $32.00 a share. JCP is back, newer, and better than ever.
Sentiment: Strong Buy
Want to wager on that---------------their giving stuff away now to get any business at all----my wife bought 4 sweaters for $8. each last night that were $32.-----prob closeouts, but not well profitable at $8. bucks
Sentiment: Strong Sell
Anyone who thinks JCP is having a sales gain in Dec. is dreaming. Why do you think they are making fools of themselves and adding sales promotions because things are going well? Sales will be in the area of -40%. The 4th qrtr will be the worst Qrtr yet. But RJ will tell us what a learning experience the qrtr. was and that despite the poor results they are right on track and the new shops out performed the rest of the store.
Margins are very very WEAK--------------if they get any decent volumn in sales it is coming at a BIG COST?////////////////////////////////////////////// i think 20% down and lower margins////////////
Sentiment: Strong Sell
Just like in Q3, when JCP reported a 26% decline in profits year over year. 40% of JCP free cash IS GONE doing a partial remodel on 400 of its' 1100 stores. The other 700 weren't even touched. Seek your profits elsewhere. JCP is a loser.
Sentiment: Strong Sell
Forbes 12/14/2012 @ 9:42AM
In February Johnson said: “As we embark on this transformation, the strategic changes we are making to our business model will dramatically simplify J.C. Penney’s operations, significantly lower the company’s cost structure create a platform for growth that will result in improved profitability in 2012 and beyond.”
J.C. Penney is expected to book a $1.81 cents a share LOSS (including items) for the year. That’s about DOUBLE the loss last year.
The drastic disparity between what Johnson promised and what he delivered this year should inform investment decisions more than recent bullish noises from analysts.
Just reiterating the message. This jump was on the hype they are bringing back sales. Just like the hype when it went over $30 briefly a few months ago on Ron's tour of polyester boutiques in the store. Go to their FB page and see all the trouble they are having with the dumb "button promotion". It's a dinosaur on a ventilator. Now coffee and juice bars to reduce clutter? lol.
J.C. Penney Promised More Profit In 2012. Instead It'll Post A Wider Loss
CHICAGO, IL - JANUARY 26: Shoppers arrive at ...
It’s now more than a year since J.C. Penney announced that Ron Johnson, the Apple alumni-cum-retail wunderkind, would assume the top job at the 110-year-old department store. It’s almost a full 12 months since Johnson waltzed onto a Midtown Manhattan stage, clad in jeans and a sweater—gear sold only at J.C. Penney. Johnson was already trying to put his mark on the company and establish its new image. If a man like Johnson would dress in J.C. Penney threads, then more people would, too. Right?
Dapper and loquacious, he won over his investors. Moreover, he promised that 2012 would be a fine year.
A month later, in February, J.C. Penney released this statement from Johnson: “As we embark on this transformation, the strategic changes we are making to our business model will dramatically simplify J.C. Penney’s operations, significantly lower the company’s cost structure create a platform for growth that will result in improved profitability in 2012 and beyond.”
Yes, Johnson pledged more profit this year. How’s that going? Miserably. J.C. Penney is expected to book a $1.81 cents a share loss (including items) for the year. That’s about double last year’s loss. In 2011, J.C. Penney posted a 70 cents a share loss.
J.C. Penney wound up in this situation mostly because Johnson is trying his best to create a new type of J.C. Penney customer. He’s trying to attract the 20-, 30-year-old set. Folks, like myself, who are charmed by the hangout atmosphere at Starbucks (Johnson envisions coffee bars in his new stores). People who shop at specialty retailers like lululemon (Johnson envisions yoga classes next to that java).
This would leave behind people like my mother, who drinks her coffee at home and believes yoga to be mystical hoodoo. Signficaintly, folks like Mom have been the core J.C. Penney customers. They clipped coupons and relished the incessant promotions that J.C. Penney offered. Today, when J.C. Penney can’t decide if it will hold promotions or not, these key customer are choosing to shop else where, like at a Macy’s or a Kohl’s. In the most recent quarter, sales at established J.C. Penney stores fell by 26%, a marked sign that people are fleeing J.C. Penney stores faster than children sprinting home from school.