The problem is that stop the discount cards. Give me a card and get me to the store. Who know, maybe I'll spend more than origianlly planned. Kohls knows exactly how to do it. If I do not have a reason to go to JCP, then why bother? Other stores are giving/sending me discounts to come on in. So I drive by JCP to get to them. By the way, I love the new look, but he made a big mistake when he stopped the discounts. Hell, up the price and then send people 10% off cards. People just need to think they received a discount. You do not actually need to always give them one.
I disagree and I've shopped there for years. Lookng great and being a great business are two different things. The product is so -so and there is nowhere near enough stock. Went there today to return a pair of jeans that I didnt even really want.