The only new information is that a hedge fund and a bank are shorting JCP bonds. That’s probably why it dropped at the opening, and it's not an encouraging sign. Shorting bonds is EXTREMELY bearish. You have the cost of dividends that you have to pay on the borrowed bonds, although I think the bank is using some kind of option or derivative.
I have a put position and I’m not sure there is much downward movement left in the short term, but I am not worrying about upward movement. I have seen nothing that says the next Q report won’t be another disaster. I think that Ron Johnson’s handling of JCP ranks right up with Ford introducing the Edsel.
The number one rule in business is do not lose you existing customers. RJ flaunted that rule and JCP shareholders are paying the price (part of the price is outrageous compensation for RJ)