It is only a good company in so far as it is fodder for B-School textbooks. JCP will be a case study in what not to do when attempting a corporate turnaround and/or a case study in the critical importance of market research and pre-testing. Other than that...it is useless.
i am very sorry to dissapoint you but a good cumpany does not burn through cash and have sales fall off a cliff and lose lots of money they are going down the tubes i guess the old saying is true cant polish a turd but sure it is a great cumpany. lmao
define "good company".......a company trying bring sales back up to where they were 2 years ago?? A company that is going to "redefine" itself to get back customers it lost when it "redefined itself" as a store catering to a fringe element of the population?? JCP is a YO YO without a string!!!!
Looking at the numbers, I would recommend any of J.C. Penney's competition from an investment perspective. Macy's and Target offer yields of about 2% and earnings growth of over 11%. Both companies have clear visions, and good margins in their categories. Kohl's 3% yield is the best of the group, and if the company brings their prices down a bit, I believe they can grow faster than the 6.4% rate analysts expect. Even Sears could be a decent buy if they spun off or sold the Kmart brand. Unfortunately, J.C. Penney is a fast fading retailer. Investors shouldn't be thinking about “long-term growth,” the question at this point is, will J.C. Penney survive? If they have another few quarters like this one, there won't be anything left to save.
In all fairness our Alphabet boy is not a real deep thinker - - - no more than one topic at a time - - if the problem with JCPenney were only the "negative media" they would indeed survive - - - - - - - - however much we wish that were the case, as we all know JCPenney's problems are managerial, financial, low morale, and don't forget the dynamic dumbo duo - RJ/Ackman.
The reality is, the media has actually been "Johnny come late to the party" - so to blame them for RJ's ineptness this February when they were cheerleading the same moron last February is just ludicrous