their shoe department is hideous. take out some of each of the clothing areas and give it to the shoe area and expand offerings. I think my penneys has one seat for people to try on shoes. believe me, women will come in for shoes.
Last I knew, JCP had dumped all the women's career shoes that professionals wear, as well as quality comfort shoes and all wide sizes...which cuts a pretty broad swath through the former customer base. What's remaining is some cheap, trendy stuff. And Call It Spring didn't even come in half sizes.