A better question than Ullman's ability to bring customers back?
There are plenty of comments on here that say JCP's survival rests on the returning CEO's ability to implement a strategy to bring customers back. In my view the real question is this. Will JCP's competition make major errors to drive customers back to JCP? If the success those companies have had, while JCP has floundered, is any indication of their management's abilities, I would say that the likelihood of JCP's competitors driving customers back into JCP is not very good.
Why should happy customers at Macy's, Kohl's, Amazon, or others bother returning to JCP?
I don't live in a major metro area and it's just as easy for me to go to Kohl's or Macy's as it is to go to JCP. Amazon is easier than all of them (although I know online retailers will never offer heavy competition in clothing retail, but accessories do good online).
Long story short, at least in my circumstance, and I'd guess in most other peoples, it's not significantly easier to go to JCP as compared with their competition with regard to store locations.