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J. C. Penney Company, Inc. Message Board

  • noplacetosit noplacetosit May 1, 2013 3:31 PM Flag

    PLEASE COME BACK....Help stop JCP from melting......Sorry for using models that looked like drugged out....

    hippies from the 70s.............No more ELLENs................give us a break.......

    As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps.

    In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppers find the perfect jeans, not unlike Apple’s Genius Bars.

    Other touches inspired by Johnson’s Apple gig include roving employees with iPod Touch devices, offering to ring up purchases and search for other sizes or styles on J.C. Penney’s website at a customer’s request.

    These and other missteps (including, presumably, the chain’s much-derided moratorium on discounts and sales) are glossed over as “changes” in the ad:

    “Some changes you liked and some you didn’t, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we’d love to see you.”

    A spokesperson for the retailer told Forbes that this campaign will run nationally for “just a couple of days this week” as a precursor to a planned Mother’s Day initiative.

    “In addition to broadcast, they can be viewed online through our social media channels to encourage more customer dialogue,” said the rep.

    “We want to give customers our assurance that what they loved about JCPenney’s ­ trusted brands, great style and affordable prices ­ will be inherent to every shopping experience,” she said.

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