It seems to me that the late day action, has really been more about options expiration than earnings. the fight has really been between the sentiment that is bullish, and the incredible number of options expiring at bot $18, and $19.
We will see next week. but I am inclined to think that this is up from here.
Hard to imagine that JCP will go up until business improves.
Declining sales and massive losses makes JCP an undesirable investment.
"Bullish Sentiment" based on what facts? JCP is down so far that only going up from here is a fools logic.
JCP was below $14 a few weeks ago, and will be back down to $14 in a few weeks rather that up toward $20.
JCP is a few quarters away from bankruptcy.