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J. C. Penney Company, Inc. Message Board

  • bamm160 bamm160 Jul 17, 2013 7:56 AM Flag

    JCP counting on Back To School

    This tells us that the Home Store was a complete failure. Did anyone see what Credit Suisse lowered their estimates to?? First .83, then .94, now 1.31 loss.
    Will have no problem beating last April's price target (-.37)
    It's a habitual pattern. JCP pins their hopes on each new launch....Joe Fresh, Home Store, Martha, etc.
    What will it be after back to school fails? Black Friday again? JCP will be completely out of money by then.
    BK by this time next year.

    Sentiment: Strong Sell

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    • I suspect it wont take a year for bankruptcy. The Joe Fresh line is a big bust. Home is even a bigger bust. Look for massive store closings after the first of the year, when that doesnt work, they will cut even more meat off the bone, and when that doesnt work, LIQUIDATION !!! bwahahaha

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