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J. C. Penney Company, Inc. Message Board

  • retailexecutive retailexecutive Aug 14, 2013 12:40 PM Flag

    Hey where is Ellen ?

    I did not see her saying she was sorry. A great commercial would be Ron and Ellen holding hands with martha Stewart singing an apology. What is going on guys ? Ackman is for sure a fool but you have to get a grip on this business. Stop running all these category and sub category % discounts. They are not that helpful for the long term. Get behing some real branding strategy coupled to an action plan to reach the customer base . Now ! You need some drop the mop promotions to get mon back. It is not the kids. They do not have enough dough nor are you cool enough. Get focused on the family and home and great value. National spokes person right now should be Ullman. No apology but why I came back and what I am doing for you the consumer. Let me know !!!!!!!!!!!!!!!!tweet Mike with your comments I want to know.

 
JCP
10.23-0.54(-5.01%)Sep 19 4:05 PMEDT

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