You really need to bone up on your history of JCPenney company - - - the 2011 EOY was where the dumbo/duo decided to bury ALLLLL the expenses from RJ coming on board sooooooo they could WOW the world with FANTASTIC numbers starting FEB 1, 2012 - - - -- -------- then everyone slowly started to discover Ackman knew less about retail than the shoe stock boy -- -- - and RJ had always played second banana - - - when he became the big cheese everyone found out he was a poster boy for "The Peter Principle"!!!!
What happened in 2011.
JCPenney's BOD forgot they had a pair between their legs and let the dumboduo take over - - - end result - - - - a FAILURE of the magnitude that will be henceforth known and taught in business schools forever - - - - - DON'T DO AN - - "ACKMAN/RJ"
Should be quite a easy feat with Johnson's lack of promotions in 2012? Unless there's a repeat of 2011, Ullman's last year.
Hmmmmm - - - - actually not soooooo easy retail boy - - -- you have to meet the expenses of a doubled debt load - a loss of 5 billion dollars in sales and THROWING OUT 25% of your customers - - - - to expect to UNDO that DEVASTATING DAMAGE with a little coupon is beyond belief for anyone except you - - - - where did you study retail - - - Circuit City???