Sometimes the easiest way to choose an investment is to ask yourself a simple question.
Are you going to start shopping at JCP? Sure they are "hoping" to turn the business around, but are you going to start shopping there?
Many people invest in Apple and Short Blackberry because they know they would never trade their iPhone for a Blackberry. The invest in Best Buy rather than Radioshack because they know where they are going to go when they need a gadget. If Myspace started offering stock because they were hoping to the turn their business around would you take your FB shares and put them into Myspace?
JC Penny is going no where. People want Amazon. People want Macy's. JC Penny has had many many chances and multiple leaders. No one is going to make it their #1 shopping destination.
ur logic is flawed.
aapl won due to its technology.
bby and radioshack are not even comparable and bby rebounded as they started making shop within shop for samsung and others.
jcp does not have any structural issue or macy does not have structural edge.
jcp wounds were self inflicted and there is fair amount of chance that they will comeback.
it takes time...shopper's dont hate or love, they want good bargain, good selection...)
that being said, i still feel market will give jcp two more quarter before voting down/up.
you are wrong Best Buy and GME are turn around stories and it can and will be done now that the management is stopping the bleeding, their commercials are great and the coupons will get peeps back in there we will see how back to school goes, my daughter told me she WANTS to go there and shop. They are making it work now. Ackerman is out now? good..