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J. C. Penney Company, Inc. Message Board

  • obama_debt_laden obama_debt_laden Aug 26, 2013 4:19 PM Flag

    the debt here is.....is....... BREATHTAKING!!!!!!!!!

    whether there is a light at the end of the tunnel or not it doesn't matter b/c JCP is laying face down in the middle of it.....next stop 8.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • The cash burn is breathtaking. So many longs are late to the party here. The chance they had was in April...they spent a fortune and lost more money than ever. They advertised, they couponed, they tried everything and traffic went down. It's going to go to the low single digits as they raise cash by diluting the float and close stores to get back to prfoitability. They should have done this in April but many thought the home stores could be a hit and people would come back...I being one of them, but none of it worked. Now they don't have the time or money to turn the ship. It's over in its current incarnation but people think it's a Sears scenario where it's going to go on and on...they're almost out of money folks and burning millions by the day just opening their stores.

    • Rite aid has $6 Billion in debt
      The stock went from 30 cents to almost $4

      The street doesn't care

      • 1 Reply to bozo2600
      • I agree, a retailer can carry debt and the street will overlook it, if the company is profitable. JC Penney lost close to $600 million last quarter. The business, as it stands, loses millions and millions everyday they turn the lights on. Macy's got the formula right and saved the business. JCP just keeps misfiring and making their situation worse. Another cash raise is a guarantee at this point. Might it rally a little from here? Maybe but the store is money loser yet little is done to adress that beyond promising the answer lies in more ST John's Bay merchandise. Do you want to bet on St. John's Bay? Because that's what the CEO is telling you his strategy to change things is.

 
JCP
7.75-0.11(-1.40%)Nov 26 4:04 PMEST

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