JCP repositioning itself as a trendy fashion forward retailer has been EXCACTLY it's problem in executing a turn around. JCP is going after a customer it NEVER had and NEVER will get. That customer has been cultivated over the last 20 plus years by Nordstrom, Crate & Barrel, Target, Banana Republic, C Wonder, Anne Taylor Loft, J Crew, and Pottery Barn among others. Those retailers attract a customer base who are college educated, well read,;highly skilled, affluent and astute customers. Exactly what the Apple executive team had seen with Apple products...BUT you can't get those customers into a JCP store. JCP customers have for the most part a barely high school education, are not well read or informed, do not have exposure to fashion trends in 21st century media, are not highly skilled or in upper income brackets. So the new JCP is a failure!i
Van the books on ARENA are some of the crispest ever for a BIO startup. If Q had the same financial position the Wall Street Fraud machine would have that trading near $100. The continued lies, deception, bull #$%$ in the face of a Freight Train that is beginning to roll is a sweet picture of liars and thieves who will suffer at the hands of their own fraud. The $6.50 price has done little for the Short position as has the continued bashing. One thing it has done is made sure the now longs are solid. The continued deception has removed all the soft players and makes it a wash to take it lower. What the hell were they thinking? Or were they? 65 Million? If they took 40 Million centered at $10 that cover is never going to be close. With so much promise and pipe in the works a 15 to 20 multiple is not out of the question. I'll bet that $18 to $20 gets half covered maybe. That means 30 million shares centered at $10 will be covered at an average of $18. That's only a $240 million Dollar loss?