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J. C. Penney Company, Inc. Message Board

  • nusaiba nusaiba Oct 4, 2013 8:24 AM Flag

    BofA/Merrill Lynch upgraded J. C. Penney (NYSE: JCP) from Underperform to Neutral. Analyst Lorraine Hutchinson sees a bottom in fundamentals as new coupons and promotions reverse sales declines

    BofA/Merrill Lynch upgraded J. C. Penney (NYSE: JCP) from Underperform to Neutral. Analyst Lorraine Hutchinson sees a bottom in fundamentals as new coupons and promotions reverse sales declines

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    • this was from May 14 you tool bag

    • Please, upgraded to Neutral. Save this story for the gullible. JCP will be toast in few months.

    • The media will not report this or just bury it beneath all the negative news they can keep digging up including misstatements like featured story on NASDAQ site for JCP today, that Ackman's fund lost $2BIL because he supported JCP and went against Herbalife.

      In fact JCP lost $1BIL and 25% of its revenues because Ron Johnson the CEO who Ackman brought in personally, cut discounts/coupons and classics loyal customers shopped there for! Ackman caused JCP's losses by bringing in the wrong guy and he admitted JOhnson messed up but not that it was his fault too.
      - JCP needs NEW management. Johnson did bring in the Disney stores which do phenom bus in under 1000 sq. feet,merchandise unique to JCP. Sephora cosmetics similar volume and loyal clientelle.
      -- Ullman brought back tacky, too many sales: they have to be an event like at Macy's. Before Johnson JCP actually had better cash:debt ratio than Macy's or Kohl's: the bashers have NO facts, ignorant blood-suckers.

      Sentiment: Buy

      • 1 Reply to lu.madar87
      • I think this is absolutely true and most analysts like Maxim, Zachs' Research (the most trusted and quoted one) maintain a HOLD rating on the stock and the comments ring true.

        Good business and lots of public support for the company despite justifiable anger at how CEO Ullman and Board gave Darth Vader Goldman Sachs incentive to not just dilute but short (to buy more shares cheap), and at LOUSY management in both Ullman but especially predecessors Johnson/Ackman.

        However I don't like being suckered by articles without a date, this makes your comments suspect, nusaiba, sound like the shorts with their endless hysteria and taking things out of context.

 
JCP
6.50-0.240(-3.56%)Dec 24 1:01 PMEST

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