Author admits to being short -- this isn't in any way an objective analysis or news, and far from "common sense," it's an opportunity for him to influence public opinion and stock price DOWN to benefit himself as a short.
And GEE what a surprise that this article IS featured on the NASDAQ website, Yahoo Finance News and elsewhere, whereas the article of a couple days earlier in SAME publication, giving an analysis for why stock is really worth $18.42, is buried. I have to agree with astub99 and that article: the mass frenzy of desperation to drive the stock down, before shorts get totally burned, is actually a GOOD sign that tide is turning.
COULD BE MUCH HELPED BY RESIGNATION OF CEO "MR. MIKE" ULLMAN, let him follow disastrous CEO Ron Johnson, protege of failed hedge fund investor Ackman, out the door -- and stock with SOAR.
what do you expect the author is short who is way off on his valuation of the company. Gotta love the onslaught of negativity, just make me want to continue to add more. Go look up the debt load and cash position on Macy and Kohls.