Let's be open minded. Can the 'Store w/in a Store' work?
I am intrigued by the 'Store w/in a Store' concept. Is this an innovative idea? I usually only shop at Christmas and then I am usually just checking out the ladies. Let me know if this SWAS deal is a good idea. It sounds good to me.
Saved bby ... store within a store is just for esthetic layout purpose.. they still inventory and sell all the products... now, if you truly make the jcp an extension of the mall and subdivided the the store where other retails took the inventory gain/loss and jcp just charged rent like the mall itself, then jcp would immediatly transform its woes and become profitable overnight.. pending mall approval and vendor acceptance..