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J. C. Penney Company, Inc. Message Board

  • theotherjimmac theotherjimmac Nov 27, 2013 9:44 PM Flag

    Here are some facts:

    Traffic is rising as customers come back. Margins are rising sequentially and vs year ago. Stale merchandise will be gone by spring. Gross margins are around 30% and rising, even with steep discounts on Johnson merchandise; 2/3 of the margin hit in Q3 was from selling Johnson merchandise at extreme markdowns. SGA in Jan Q will be lower than year ago. CEO just bought a huge amount of stock on the open market for $8.95. Who knows better what's coming down the pipeline than the CEO? Analysts are way off on this one, have a negative bias that they still can't shake. A quarter or two of surprisingly improved performance and they'll start raising target prices after the stock has already risen. Follow the CEO's move. He wouldn't be buying unless he believed the stock was heading much higher in the near-to-medium term.

    Sentiment: Buy

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