I never see anything in the comments bashing JCP that speak to business fundamentals. Nothing said provides any explanation for why the turnaround will be unsuccessful, or why JCP can't be profitable fairly soon.
If I were short JCP stock, I would probably bash the company in the same way. If you're short, it doesn't matter whether what you say is right or wrong, it only has to sound very bad to others who have no understanding. There's no question that JCP is being pounded constantly, and has a very high short interest. JCP has about 305 million shares outstanding, but the heavy short interest boosts that figure to an effective 400 million. JCP investors are actually long about 400 million shares. Imagine if the short interest dropped to 50 million. That would effectively reduce the number of outstanding shares by 50 million, and increase the price at which supply and demand were in balance without any fundamental changes in the company.
The only hope that shorts now have is that JCP fails. However, they have enough levers to pull that a failure is quite unlikely. The company has been in business since 1902, and reinvented itself may times since. Success of the turnaround will be determined by fundamentals and not what is said on this message board, so the time for short covering will eventually come.
ron johnson is massive inside selling and shirting the stock. tell him if he is so confident of jcpenny,he should repurchase treasury stocks. their earning is -$3.30 per shares and repurchasing the stock is the only way to go up. tell ron johnson and his gonny to stop shorting .