Gen X are in their 40s now, which means they are in the upper limits of their career and making a good paycheck. Gen X grew up with JC Penney before the PC was invented and we think of mom when we shop there. You will have to wait another 10 years for a cyber disconnect.
Baby freaking boomers??? What people over 50 !!!! You think you need large retail
space all across the US to cater to over 50 buyers who have at least a dozen
other places to shop including online and catalog's. JCP had it's day that day
Baby boomers also have the most money out of any demographic;. Most younger demographics don't have the same disposable income that they have. In fact, Gen X, Y, and the millennials are the worst off financially than when the Baby Boomers were in these respective age categories. Fact is, the younger demographics are getting poorer.