everyone is so negative, I just don't think it will be as bad. maybe not all shorts will cover, but there are enough of them that will that the stock will go up. penney's mgmt. f you're reading, make your women's shoe department bigger!!! why hasn't anyone done this yet?!!
Yes it might still surprise us to the upside. I learned long ago to never rule out anything when it comes to the stock market. A big advantage JCP has for the moment is that traders do not expect a whole lot from it. This makes it easy for JCP to surprise to the upside.
Imagine if they miss -1.25 ....wow that would be a pretty sharp nail in the
coffin. Time is not on JCP's side when the best they can hope for is
returning to a mediocre / lousy retailer .... probably not your best bet.