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J. C. Penney Company, Inc. Message Board

  • hzhan1 hzhan1 Aug 9, 2014 9:20 PM Flag

    Made a visit today in one of CA stores. Info for both longs and shorts.

    Very busy, looks like a black Friday. Every register had a long line waiting for checkout. Two or three lines had more than ten people deep. The shopping enthusiasm kept consistent when I was there for two hours.

    Maybe this was a special case as it was going on with ridiculously hot sales, back to school sale, plus JCP organization had a fashion show in the center of the mall.

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    • parisonr Aug 10, 2014 1:31 PM Flag

      Big back to school discounts.

      Sentiment: Strong Buy

    • I was there right after you were and then twice more during the day. The lines were much longer than you describe. In fact, on my third trip one of the registers overheated and the store manager had to bring in a box of ice to cool it down. After waiting forty-five minutes for my $475.81 purchase (much smaller than the average sale) I asked the clerk what she thought of Penney's progress. Wow - talk about pushing a button!! She couldn't stop exclaiming how great everything was. Other clerks, hearing her, chimed in. Over the general noise you could hear "fantastic", "unbelievable", "incredible" and much more. I tipped her $10.

    • Mass. and N.H. the same in JCP stores, long lines, all top quality products in front of store

    • Went to the Laguna Hills Mall yesterday. I hadn't been there for at least ten years, and I had never been in the JCP store. The mall is anchored by Macy's, Nordstrom Rack, JCP, and (previously) Sears. The Sears at the south end had closed two weeks ago.

      I talked with two associates in the jewelery department. The first was younger, upbeat, and confident that the former Sears shoppers would now come to JCP. The second, a little older, had been there for over ten years, and was very negative. She recounted the RJ experience, in which most of the experienced associates at the store were suddenly let go, along with 600 at headquarters. The store management team was decimated, and only now is JCP bringing back a couple of the more experienced, previous employees. She was not happy about what she had been through.

      I have talked to many JCP associates over the past eight months, and she is the first who was negative. It does point up the difficulties in recovering from the RJ debacle. JCP not only has to change it's merchandise assortment, but must also restore a culture of stability and optimism.

      The Sears closing was remarkable. I had expected such to occur at many locations, but this was the first opportunity to witness the effects. The JCP store was busy. I was interested in a pair of shoes, but the shoe department was so busy that I never attempted to get a pair to try on. My wife was disappointed in the Liz Claiborne clothes because she believed they were made of poor materials and would not hold up. I had no reason to doubt her.

      The small assortment of furniture offered was not anything I would consider buying. We looked at material for custom drapes, and found nothing to our liking, so scheduled a designer visit at our home. The designer has access to many more fabrics.

      On the whole, I was pleased with the number of shoppers. But JCP still has much to do to reestablish a positive reputation with shoppers.

    • I want to see more shoppers at their Home Life. Any ideas how they can make improvement?

      • 2 Replies to samloeung
      • The furniture department is the worst part of JCP. I have seen this at three locations so far. If they don't improve the products and appearance of the area soon, furniture sales should be completely abandoned.

        JCP must establish a position in the market that is in every respect above that of Target or Walmart. Although the furniture department was very small, it tended to send a very bad message that affected my view of the entire store. I've referred to the matter of "positioning" in retail marketing in previous posts. To be successful, a store must position itself (I'm not referring to location) where there is a sufficient concentration of shoppers with compatible tastes and preferences. The position should be firmly established so that a customer knows what to expect from the retailer. Sending a mixed message, such as with a poor furniture department, can be very damaging to other departments that are positioned correctly.

      • Home section was fairly busy too, people were shopping bed stuff, home decor, kitchen & dining, luggage & backpacks, window treatments

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