Shorts better cover by October 8th...JCP planning a big surprise party..
"J.C. Penney could update its third quarter same-store sales and gross margin guidance on Oct. 8 at its analyst day, where it will incorporate a tour of the new Brooklyn location".
Write this date down, 10/08/14. The new JCP Brooklyn store doing very, very, well I'm told.
Lot's of shoppers spending money.