Shorts salivate over investors like you, because they can scare the hell out of you in a heart beat. I believe most JCP investors/ holders are novice at best, and start lossing their water when JCP starts to go down substantially. You have to become knowledgeable about evaluating stocks if you intend to invest in the stock market. Get smart or get poor. The dividend is safe, so ignore those posts that are trying to scare you and other dividend holders. Today does not get JCP turned-tommorrow needs to really jump with tremendous volume-with a strong close, and several days are needed to drive the shorts to cover-some cover quicker than others-when the last cover the stock is definitely on a safe journey higher. Best of luck.
JCP comes down because you're obviously short in this stock. Well, that's exactly what some investors have been saying about Newbridge Networks (NN)...Chapter 11. But, I did the opposite, bought in below $15, and look where it's up now...at $22+! BUY LOW (obviously JCP is now below half-price) and SELL HIGH. TURNAROUND for this stock could just be around the corner. Last quarter of the year is usually the most profitable for retailers.