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Not much help for people who purchased in the mid to high teens.
Comparison to cost basis might be painful. But it's irrelevant.The question to ask yourself is whether, given what you know about the company and its **future** prospects and cash flow, you believe the stock to be a compelling value at its current PPS. If the answer to the question is, yes; then hold (or add if you think it is significantly oversold). If the answer is the question is, no; then sell; book the loss to offset gains elsewhere and reinvest the proceeds in alternatives that are more compelling.
As to the cost basis, that is another issue - but looking forward, the stock is already pricing in a dividend reduction.