There are plenty of better shorts in the tech sector and elsewhere. This stock still has a single digit PE, has had double digit earnings growth for a number of years and pays a dividend. Why not short one of the many obscenely overvalued tech stocks where insiders are also selling?
These other companies have not been growing for several years, have no immediate prospects for growth let alone robust growth, and yet are sporting PE's in the 50-150 range!!
Just a suggestion.
Disclaimer: I am currently neither long nor short HOFT but may be long in the near future.