One thing I look at when wanting to invest into a stock or short it for that matter is the insider trading. All those insider trades at 26.55 don't look good for where the insiders see the company going. They are going to take profits here like everyone else should. Who knows better than the people running the company?
There are plenty of better shorts in the tech sector and elsewhere. This stock still has a single digit PE, has had double digit earnings growth for a number of years and pays a dividend. Why not short one of the many obscenely overvalued tech stocks where insiders are also selling? These other companies have not been growing for several years, have no immediate prospects for growth let alone robust growth, and yet are sporting PE's in the 50-150 range!!
Just a suggestion.
Disclaimer: I am currently neither long nor short HOFT but may be long in the near future.
I am also neither long nor short this stock. You are too used to people that post anything negative on these message boards to be short. Actually I am also a potential long. It just worries me that insiders sold. There is a strong corelation between insider selling and stocks falling. If it weren't for the insider selling, I'd be long this stock, as for now I'm waiting to see what happens.