with the new hotels soon to open,and the new 2.5 million$ ad campain staring this stock should not only hit the $15 but it should go even higher $16 to $17. this stock is now being up graded and is a great buy at its current price.even the boys at smith barney have said same. i just put a $50.0000 order. SHORT OR LONG THIS ONE IS READY TO SOAR! BILLY T IF YOU ARE READING THIS THANKS FOR THE SMITH BARNEY LEAD THESE GUYS ARE GREAT. THEY HAVE MADE ME A LOAD OF $. I HOPE THERE ON TARGET WITH (DDE) I JUST PUT THE BIG BUY IN. ATLEAST BIG FOR ME. I WILL THANK YOU AGAIN WHEN THIS STOCK JUMPS.